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If you are searching for inspiration for your copy, be sure to check out Frank Body. It is a great example of how to use an authentic brand voice aimed at a fun, young target audience. Also, if you do not like the use of too many bright colors, their website design is a good example of how a monochromatic scheme can be equally striking. Crossrope’s aim is to introduce the masses to a fun fitness experience.
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While Dick Moby’s website uses both these elements, their site is also a good example of how you use other fun elements like patterns to create a unique feel. Like many of the other website designs in our list, Chubbies is also not afraid to embrace color. After all, if your products are so colorful like the shorts they are selling, it would be silly not to show your true colors. On their home page, they list all the things that they believe in like weekends, “that ‘short shorts’ is a redundancy” and, ultimately, their product. All in all, it is a great example of how copy and visuals can communicate the values of a brand. The best online stores find just the right balance between all these different components, resulting in a strong brand, and higher conversion rates.
User-Friendly Navigation
If your goal is to maximize your conversion rates, design a review area. A good practice is displaying a numeric rating next to each product as NIOD does—and then designating the bottom of the product listing page for detailed customer reviews. Whether you’re an artist, photographer, or dropshipper running an online business, customers need to trust and recognize your brand. Spend time defining what sets you apart and reflect that in your design. Above the fold, the company uses a fairly standard layout for an ecommerce site.
inspiring examples of ecommerce websites made in Webflow
Some site-wide design elements are expected of any e-commerce website. Some of these help with general navigation and ensure it’s easy to get back to shopping, no matter where you find yourself on the site. Others are present to show potential customers that they can trust you. Just as we’ve already explored with the e-commerce checkout flow, a poorly designed shopping experience can (and will) force users to leave and find a better experience elsewhere. While in the first resource we focused on the checkout part of it, here we’ll find out how the whole design of your website can impact sales. UX plays a pivotal role in ensuring that your website is functional, intuitive, reliable, user-friendly, and easy to navigate.
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We’ll explore mobile-specific design throughout the rest of this guide. To further understand the importance of great e-commerce design, let’s make a parallel with the physical world. In a time when more than 5.04 billion people engage with social networks, the critical... X (formerly Twitter) remains one of the top 10 social media platforms worldwide and a...
When you think like your customer, you can anticipate what they want from your ecommerce store—and then design your site in order to meet those needs. These days, we do just about everything online—and that includes shopping. Which is why there’s never been a better time to be in ecommerce. You can also support your online store with more than 3,000 apps in the Shopify App Store to help with marketing, sales, customer service, and more. KITH’s homepage design grabs your attention the minute you land on it. The site feels clean, yet sparks interest, with links to treats and content such as lookbooks, films, journals, and more.
Optimize for mobile.
An ecommerce website is an online shopping and purchasing portal for your business. If you are going to be selling online, especially fashion items, high-quality photos are essential as this is the only way that customers will be able to see your products. So, Hebe made sure that their product photos will be the element that stands out. The shopping cart is essential as it is where shoppers review their selected products, make the final decision, and proceed to checkout. The primary goal of the shopping cart is to lead shoppers to checkout.
eCommerce Websites FAQ
A buy button might look like a pretty simple element to design, but there’s such a thing as a bad buy button. A crucial element such as this deserves your careful attention. In case an item is out of stock, you don’t want customers to find out at the last moment or at checkout. Showing them right away on the listing page will help you avoid customer frustration down the road. Plus, in cases of limited releases or quantities, it can be an excellent incentive to buy quickly.
You want the main color and an accent color to create some contrast. And lastly, you’ll want to ensure your website is accessible to those with vision and hearing issues. Nowadays, it doesn’t require a ton of technical skills to build a website. Because of the number of ecommerce platforms available today, you don’t have to be a coding expert to build a useful online store.
Magic Spoon, a breakfast cereal brand, does a great job portraying its products’ texture on its ecommerce site. The layout has a magazine-like structure, with a sparkling color palette and detectable details behind every click and scroll. A light blue background spreads through pink and purple palettes, which perfectly complements the high-quality product shots. High-quality photos are important when running an online ecommerce business, especially on a clothing website. The font is just a little bit thicker than what you usually see online, which makes the website design stand out even more.
This article breaks down what you need to consider for a successful launch. Let us know if you're a freelance designer (or not) so we can share the most relevant content for you. Get free ecommerce tips, inspiration, and resources delivered directly to your inbox. Skip lengthy third-party activations and go from setup to selling in one click.
I’ve already mentioned that your whole website should be optimized for mobile, but it’s particularly crucial when it comes to the shopping cart. While mobile sales should account for around 52% of all e-commerce sales by 2021, the average mobile shopping cart abandonment rate is still incredibly high. Full page, centred modal, sliding in from the side; choose the one that feels the most organic to your specific use case. The important thing is that opening the cart shouldn’t feel like a break in the shopping experience.
Their website design also strikes the right balance between text and visuals. The use of high-quality product photography helps to communicate to visitors that this brand is all about quality. All in all, the website is easy to use and offers a seamless experience for visitors by keeping them engaged at every part of the journey.
When shopping online, people want to make purchases from established brands, and one of the best ways to do this as a newcomer is to build trust with branding. Your branding is the foundation of your ecommerce business because it demonstrates who you are as a company, what you’re about, and how you’re different from your competition. A well-thought-out brand will build stronger connections with your prospects, in turn, increasing conversions and sales. Though they sell many products, their drop down navigation keeps everything in order, with a clear organization of product categories. Well planned product categories and their organization is important for a good user experience and improving conversion rates.
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